The tchop blog: internal communication, community and employee apps
Why an email list is not a relationship
Substack sells direct relationships. Writers own the list and the payments. Followers, logins, discovery and app billing stay with the platform.
TikTok knows when your reader fell asleep. You don’t know their name.
A TikTok teardown claims 25+ AI models run on your readers’ phones. What that asymmetry means for publishers, and what to build instead.
Your journalists are creators already. Give them a channel inside your app
Keep the relationship, not the platform: give each journalist a section in your own app that readers follow, with replies and one push per edition.
Latest Articles
A SharePoint intranet for frontline workers needs a licence, Teams on each phone and notifications on. Keep SharePoint for documents, add a direct channel.
A push notification strategy for publishers: publish daily, cap and time alerts, let readers pick topics, ask early and alert readers to replies.
Convert search visits with Google’s Preferred Sources button and an app door, build a daily push habit, register readers, then open a community.
Microsoft raised F1 by 33% and F3 by 25% on 1 July 2026. Verified prices, what each plan includes, and a worked example for 2,200 frontline workers.
X gave communities five weeks to leave. Discord and Meta changed their terms too. What a brand should own, and five moves to start this quarter.
Office staff are twice as likely to use AI as production staff, and AI rules rarely reach the shop floor. A practical plan for AI guidelines every employee can follow.
Intranet vendors now offer MCP servers for AI agents. Most only read. Here is what changes when agents can do the work, and what to ask before you buy.
A free internal communications plan template you can copy today, with a filled-in example, a channel guide for every type of employee, and the metrics to track.
Ten practical ways to improve employee communication and engagement with an intranet, from one trusted news source to reaching staff without a desk.
12 internal communication best practices from research on reading, behaviour, and notifications. Design updates people notice, read, and answer.