The tchop blog: internal communication, community and employee apps
Latest Articles
Most web traffic is no longer human. Paywalls alone won’t save publishers. The durable content business model is the gated community: membership, access, and belonging.
A notification does not spend attention. It spends trust — and trust does not replenish on its own. Why restraint outperforms volume in internal comms.
Agent minders on the standards desk. Corrections written twice. Proof of humanity as a paid feature. Sixteen things journalism and comms teams will treat as routine within three years.
Publishers add festivals and events while the core digital product stays a vending machine. Why belonging, not events, is the emotion that compounds.
Every marketing channel decays as it scales, and AI speeds that up. The move it unlocks: owned communities in a niche, now practical for lean teams.
Every publisher claims to have a community. Most of them have an audience. Some have readers. Very…
When an employee leaves, the real risk isn’t forgetting the farewell card. It’s the window between HR…
More brands are building owned communities instead of relying on paid advertising. Here’s why that’s not just a short term trend.
Employee apps got good at targeting messages by role, location, and team. It helped. But relevance has a second engine most apps never switched on: letting employees decide for themselves.
Perks are the first thing employees stop believing. Three employee experience ideas that actually build engagement in 2026: employee-led content, everyday recognition, and respect over perks.