{"id":5721,"date":"2025-06-16T13:09:08","date_gmt":"2025-06-16T13:09:08","guid":{"rendered":"https:\/\/blog.tchop.io\/?p=5721"},"modified":"2025-06-16T13:09:09","modified_gmt":"2025-06-16T13:09:09","slug":"using-motivate-me-to-drive-action-in-internal-comms","status":"publish","type":"post","link":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/using-motivate-me-to-drive-action-in-internal-comms\/","title":{"rendered":"Using \u201cMotivate me\u201d to drive action in internal comms"},"content":{"rendered":"\n<p>There\u2019s a <a href=\"https:\/\/blog.tchop.io\/en\/adapting-the-user-needs-model-to-internal-communication\/\" data-type=\"link\" data-id=\"https:\/\/blog.tchop.io\/en\/adapting-the-user-needs-model-to-internal-communication\/\" target=\"_blank\" rel=\"noopener\">dimension of user (employee) needs in internal comms<\/a> that isn\u2019t focused on awareness or <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/building-microcultures-inside-large-organisations\/\">alignment<\/a>. It\u2019s designed to generate action.<\/p>\n\n\n\n<p>These aren\u2019t the big cultural updates or leadership posts that build morale or narrative. They\u2019re quieter but no less important. They\u2019re operational requests.<\/p>\n\n\n\n<p>They ask people to do something specific.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete training<\/li>\n\n\n\n<li>Submit <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/using-inform-me-for-transparent-and-timely-updates-in-internal-comms\/\">feedback<\/a><\/li>\n\n\n\n<li>Join an initiative<\/li>\n\n\n\n<li>Install a tool<\/li>\n\n\n\n<li>Show up on time, at the right place, for a clear reason<\/li>\n<\/ul>\n\n\n\n<p>And when these messages don\u2019t land, the consequences are very real. Adoption lags. Campaigns stall. Strategic priorities lose pace. Not because the task wasn\u2019t important, but because the message asking for it didn\u2019t stick.<\/p>\n\n\n\n<p>What you\u2019re seeing here isn\u2019t a <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/how-to-build-a-loyal-digital-community\/\">content<\/a> issue. It\u2019s an execution issue.<\/p>\n\n\n\n<p><a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/how-the-3-circles-model-adopts-to-internal-communication\/\">Internal comms<\/a> teams often rely on one-size-fits-all templates. That works for some formats, like updates or values-led <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/using-inspire-me-to-strengthen-emotional-connection-in-internal-comms\/\">storytelling<\/a>. But when the goal is action, that same structure fails. The ask is unclear. The CTA comes too late. The tone feels optional. When response rates drop, the instinct is to resend or rephrase, hoping repetition will make up for it.<\/p>\n\n\n\n<p>But it\u2019s rarely about repetition. It\u2019s about friction.<\/p>\n\n\n\n<p>The \u201cMotivate Me\u201d dimension in the <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/adapting-the-user-needs-model-to-internal-communication\/\">User Needs Model<\/a> for <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/top-10-ways-aiagents-boost-internal-communication\/\">Internal Communications<\/a> helps teams see this more clearly. It gives you a lens to design for <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/what-makes-people-return-when-no-ones-asking-them-to\/\">behaviour<\/a>. Not for tone. Not for aesthetics. But for outcomes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/tchop.io\/resources\/library\/user-needs-model-for-internal-communications\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"287\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5666\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA.png 950w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA-300x91.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA-768x232.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Friction before feeling<\/h2>\n\n\n\n<p>The default assumption when messages go ignored is that <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/the-five-employee-needs-every-internal-comms-strategy-must-address\/\">employees<\/a> don\u2019t care. That they lack motivation. But the more likely culprit is effort. Not emotional, but operational.<\/p>\n\n\n\n<p>Maybe the task wasn\u2019t framed clearly. Maybe the deadline wasn\u2019t visible. Maybe the link required multiple steps. Maybe the timing just didn\u2019t make sense.<\/p>\n\n\n\n<p>Friction compounds fast. A few extra clicks, a bit of uncertainty, a sense that \u201cthis can wait\u201d and the window closes. Not because someone decided to skip it, but because they weren\u2019t sure how to start.<\/p>\n\n\n\n<p>\u201cMotivate Me\u201d communications begin by designing for that reality. The goal is not to convince people to care more. It\u2019s to make action easier than inaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"805\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/06\/How-to-design-effective-internal-messages-1024x805.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5722\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-design-effective-internal-messages-1024x805.png 1024w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-design-effective-internal-messages-300x236.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-design-effective-internal-messages-768x603.png 768w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-design-effective-internal-messages-1536x1207.png 1536w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-design-effective-internal-messages-2048x1609.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. Build messages like workflows<\/h2>\n\n\n\n<p>Think less like a writer and more like a UX designer. If your message is asking for behaviour, it should walk someone through the task as if they\u2019re about to complete it.<\/p>\n\n\n\n<p>A reliable framework covers five questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s being asked?<\/li>\n\n\n\n<li>Why now?<\/li>\n\n\n\n<li>What do I need to do it?<\/li>\n\n\n\n<li>How long will it take?<\/li>\n\n\n\n<li>Where do I go if I\u2019m blocked?<\/li>\n<\/ul>\n\n\n\n<p>Even a strong message will fall short if it misses any of these. Or worse, hides them behind layers of intro text or corporate formality.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Example that misses the mark:<\/strong> \u201cJust a reminder that the Q3 compliance module is now available.\u201d<\/p>\n\n\n\n<p><strong>Stronger version:<\/strong> \u201cComplete Q3 compliance training by Friday, 3pm. It takes 10 minutes. Mandatory for all managers. Link below.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/06\/How-to-create-effective-messages-1024x643.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5724\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-messages-1024x643.png 1024w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-messages-300x188.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-messages-768x482.png 768w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-messages-1536x965.png 1536w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-messages-2048x1287.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Use microlearning to remove hesitation<\/h2>\n\n\n\n<p>Some action falls through not because it\u2019s unwanted, but because it\u2019s unfamiliar.<\/p>\n\n\n\n<p>Microlearning isn\u2019t about teaching new skills. It\u2019s about reducing the effort of figuring things out. A short walkthrough. A tip that shows someone what good looks like. A poll that creates interaction and reminds them of what\u2019s coming.<\/p>\n\n\n\n<p>What matters here is proximity. You don\u2019t send a training video a week before it\u2019s needed. You send it when someone\u2019s most likely to act on it.<\/p>\n\n\n\n<p><strong>Examples that work well:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For new tools: Share three short clips, each 90 seconds, spaced out across three days. Each one covers a different task.<\/li>\n\n\n\n<li>For reviews: Share daily prompts that demystify how to give useful feedback.<\/li>\n\n\n\n<li>For policy updates: Use single-question polls over a few days that reinforce takeaways and make people pause just long enough to understand.<\/li>\n<\/ul>\n\n\n\n<p>Tools like tchop\u2122 make it easy to embed these into segmented feeds or timed <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/how-direct-traffic-and-on-site-engagement-drive-search-rankings\/\">push alerts<\/a>. But even without <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/how-n8n-powers-tchop-integrations\/\">automation<\/a>, the principle holds. Design for understanding, not just delivery.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1008\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/06\/Microlearning-cycle-for-action-1024x1008.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5726\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Microlearning-cycle-for-action-1024x1008.png 1024w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Microlearning-cycle-for-action-300x295.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Microlearning-cycle-for-action-768x756.png 768w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Microlearning-cycle-for-action-1536x1512.png 1536w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Microlearning-cycle-for-action-2048x2016.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Reflect participation, don\u2019t manufacture it<\/h2>\n\n\n\n<p>Gamification in internal comms has often been reduced to shiny badges and meaningless points. But that\u2019s not what motivates action.<\/p>\n\n\n\n<p>Used with care, gamification becomes a visibility layer. It shows people they\u2019re not alone. That their colleagues are already doing the thing being asked. And that progress is moving forward, whether they engage or not.<\/p>\n\n\n\n<p>The psychology here is social proof, not novelty.<\/p>\n\n\n\n<p><strong>What works:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live progress bars that update as employees complete a task<\/li>\n\n\n\n<li>Opt-in leaderboards that track <a href=\"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/why-we-added-engage-me-as-a-core-dimension-in-user-needs-for-internal-communications\/\">participation<\/a> across departments or regions<\/li>\n\n\n\n<li>Simple streak tracking for habits like check-ins or daily reflections<\/li>\n<\/ul>\n\n\n\n<p><strong>What to avoid:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excessive icons and points that don\u2019t translate to outcomes<\/li>\n\n\n\n<li>Rankings that create pressure instead of motivation<\/li>\n\n\n\n<li>Gamified campaigns that feel bolted on rather than integrated<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"890\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/06\/Gamification-in-internal-communications-1024x890.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5728\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Gamification-in-internal-communications-1024x890.png 1024w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Gamification-in-internal-communications-300x261.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Gamification-in-internal-communications-768x668.png 768w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Gamification-in-internal-communications-1536x1336.png 1536w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Gamification-in-internal-communications-2048x1781.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. Make CTAs carry the whole message<\/h2>\n\n\n\n<p>The CTA should be able to stand on its own. If an employee skims past everything else, that line (the action, the deadline, the expectation) should still be visible, specific and clear.<\/p>\n\n\n\n<p><strong>CTAs fail when they:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hide at the bottom<\/li>\n\n\n\n<li>Say too little (\u201cClick here\u201d or \u201cCheck it out\u201d)<\/li>\n\n\n\n<li>Soften their ask with over-politeness<\/li>\n\n\n\n<li>Don\u2019t include a due date or define who\u2019s responsible<\/li>\n<\/ul>\n\n\n\n<p>CTAs that work tend to live early in the message. They get repeated at the end. They have shape. A button. A block. Something scannable.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Examples:<\/strong><\/p>\n\n\n\n<p>\u201cSubmit Q3 goals by Friday, 5pm. Required for team leads. Takes five minutes.\u201d<\/p>\n\n\n\n<p>\u201cOpt in to the October Q&amp;A. Add your question before Thursday noon. Button below.\u201d<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"831\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/06\/How-to-create-effective-CTAs-1024x831.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5730\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-CTAs-1024x831.png 1024w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-CTAs-300x243.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-CTAs-768x623.png 768w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-CTAs-1536x1246.png 1536w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/How-to-create-effective-CTAs.png 1962w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. Track behaviour, not visibility<\/h2>\n\n\n\n<p>Clicks and opens can be useful signals. But for action-based comms, they\u2019re not the endpoint.<\/p>\n\n\n\n<p>You want to know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Did the message reach the right people?<\/li>\n\n\n\n<li>Was the CTA seen early enough?<\/li>\n\n\n\n<li>Did they click? And more importantly, did they follow through?<\/li>\n\n\n\n<li>Where do people usually stop?<\/li>\n\n\n\n<li>Are there signals (emoji reactions, feedback blocks) that show confusion or hesitation?<\/li>\n<\/ul>\n\n\n\n<p>Tools like tchop\u2122 make this easy to monitor across mobile and web. But more important than dashboards is the ability to ask the right questions.<\/p>\n\n\n\n<p>Don\u2019t just track the path. Understand why it failed and what friction came into play.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"865\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/06\/Action-based-communication-cycle-1024x865.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5732\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Action-based-communication-cycle-1024x865.png 1024w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Action-based-communication-cycle-300x253.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Action-based-communication-cycle-768x649.png 768w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Action-based-communication-cycle-1536x1297.png 1536w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/06\/Action-based-communication-cycle-2048x1730.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The structure is the strategy<\/h2>\n\n\n\n<p>You don\u2019t create motivation through inspiration. Not in internal comms. You create it by making the right action feel clear, doable and timely.<\/p>\n\n\n\n<p>That\u2019s what \u201cMotivate Me\u201d helps you build. Not a better message, but a better path between seeing something and acting on it.<\/p>\n\n\n\n<p>The highest-performing internal comms don\u2019t try to be louder. They try to be easier to act on.<\/p>\n\n\n\n<p>That\u2019s the difference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/tchop.io\/resources\/library\/user-needs-model-for-internal-communications\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"287\" src=\"https:\/\/blog.tchop.io\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA.png\" loading=\"lazy\" alt=\"\" class=\"wp-image-5666\" srcset=\"https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA.png 950w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA-300x91.png 300w, https:\/\/httpsblogtchopio.kinsta.cloud\/wp-content\/uploads\/2025\/04\/User-Needs-Model-for-Internal-Communications-CTA-768x232.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;by reducing friction and designing clear, action-first messages employees can follow without second-guessing.<\/p>\n","protected":false},"author":5,"featured_media":5743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[173,5,1,109,172],"tags":[400,393,370,398,395,113,396,362,399,397,394,371,363,388],"coauthors":[132],"class_list":["post-5721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-communication","category-best-practices","category-miscellaneous","category-use-cases","category-using-tchop","tag-behaviour-design","tag-call-to-action","tag-communication-strategy","tag-employee-action","tag-employee-behaviour","tag-employee-engagement","tag-feedback-loops","tag-internal-communication","tag-message-clarity","tag-microlearning","tag-motivate-me","tag-participation","tag-user-needs-model","tag-workplace-messaging"],"_links":{"self":[{"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts\/5721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/comments?post=5721"}],"version-history":[{"count":2,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts\/5721\/revisions"}],"predecessor-version":[{"id":5747,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/posts\/5721\/revisions\/5747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/media\/5743"}],"wp:attachment":[{"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/media?parent=5721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/categories?post=5721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/tags?post=5721"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/httpsblogtchopio.kinsta.cloud\/en\/wp-json\/wp\/v2\/coauthors?post=5721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}